Startbeat
2022
Branding & Web Design
Art Direction
Branding
Web Design
Main activities
Branding
Logo, Brand identity
Graphic Design
Visual Style, Typography, Layout , Colors, Print
Motion Design
UI Animation
UI Design
Typography, Layout, Colors
Startbeat is a tool designed to help teams stay connected by sharing updates, tracking progress, and keeping everyone aligned with the bigger picture. For this project, I collaborated with Startbeat to develop a brand identity and design a website that truly embodies the product and its core values.
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The logo
After sketching multiple ideas, I landed on the concept of the North Star, Polaris. Just as Polaris guides travelers by helping them find their direction, Startbeat helps teams stay aligned, ensuring everyone is moving toward the same goal.
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I was also tasked with designing a one-page landing site for Startbeat. The page had two key goals: to build awareness and excitement around this new tool by showcasing its benefits, and to generate leads through a form that captures information from interested users.
The landing page mirrors the overall art direction, featuring a space theme and abstract vibrant gradients.
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Additional credits:
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