VanMoof
2021
Website and Mobile App
UI/UX
Main activities
UI Design
Typography, Layout, Colors
UX Design
User research, etc...
Motion Design
UI Animation
VanMoof is a dynamic bike brand founded in 2009 by two Dutch brothers with a vision to create the perfect city bike. Their mission is to redefine the future of urban cycling. VanMoof approached me for UI and UX support ahead of the launch of their new bike models, X3 and S3. Over the course of 8 weeks, I worked closely with their design team, contributing to various projects and assisting with a range of design assets. I collaborated with the VanMoof design team for 8 weeks. Contributing on different programs and helping with various design assets.
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Triaging Tool
The decision tree enhances user support by guiding customers to solutions through logical steps. It uses a series of questions to help with self-assessment, scheduling service, or learning about bike maintenance. Unlike an FAQ, it's more interactive and data-driven, improving the overall experience.
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Robust Rides is a program that leverages users' ride data to deliver valuable insights through infographics, increase engagement through challenges, and reward participation on both an individual and community level.
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Milestones is a program that motivates customers to maintain their bikes through regular check-ups by offering gemstone rewards for reaching certain riding milestones. Upon achieving a milestone, users are prompted to schedule their next check-up.
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Additional credits:
Shannon E. Thomas, Natalia Bourges
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